Regina Lee Blaszczyk . . . Uses History to Explore How Companies Get in Touch with Their Customers



Learn about suburban hi-fi hipsters and the electronics revolution in Blaszczyk's next book, AMERICAN CONSUMER SOCIETY, 1865-2005: FROM HEARTH TO HDTV, forthcoming with Harlan Davidson's prestigious American History Series in 2009. (Cover image, courtesy RadioShack Corporation)

Hagley Prize for the Best Book in Business History, 2001. Awarded by the Business History Conference, the largest international organization of business historians.

Blaszczyk wrote this book in response to the dearth of research on design and innovation for the mass market.

A innovative college textbook in American business and economic history, 2006

This edited book puts business and the economy back into American history.

Experts explain what skills are needed to compete in the global business environment, 2005

Welcome


"The artisan who lovingly turns out something with his own hands is happier than the politician who sways multitudes. For the one is giving true expression to his own ideas, while the other is apt to be swayed by the feelings of the
crowd."--David Sarnoff

Welcome to my website


Welcome, Savvy Marketers & Educated Consumers . . . What Can You Learn from History?

Art, Color & Fashion as Corporate Strategy
History Shows . . . Vital Ties between Art, Fashion, & Business
What did Georgia O'Keeffe and Madison Avenue have in common?
Business & the Common Man
History Shows . . . How Business Is Part of Everyday Life
A new book that shows how real people shaped the modern American economy.
Color & Design
History Shows . . . Why Changing Colors Matter
Read an exciting account of how GM and DuPont added color to our motorways.
Marketing New Products
History Shows . . . How DuPont Created a Market for Nylon and Other Miracle Fibers
How did chemical giant DuPont sell its new fibers in the 1950s and 1960s?
Origins of the Creative Economy
History Shows. . . How Designers Helped Companies Learn What Consumers Wanted
A prize-winning book shows how the first creative professionals dealt with the challenges of innovation, change, and productivity in the consumer economy.



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